passionful hu'an performs its tour of brand ——publicity video of wuxi hu'an cable & wire co. ltd. 片头: 电网,信息网,四通八达;承载着希望,传播着光明;架能源之桥,建信息之链,xx 电缆,让沟通无极限. electric networks and information networks extend in all directions, they transfer hope and spread bright. by building the bridge of energy sources and the chain of information, hu'an cable makes communication infinite. 片名: 片名:激情xx演绎品牌之旅 passionful hu'an performs its tour of brand xx市xx电线电缆有限公司, 国家经贸委城农网建设与改造推荐合格企业, 从一家名 不见经传的企业, 在短短的十几年内便跻身于国内行业著名品牌之列, 电线电缆产品年产量 达 10 多亿元.产业的发展带动了企业规模的迅速扩大,xx电缆现拥有员工 1000 多人,占 地面积 30 万平方米,总资产超 5 亿元. wuxi hu'an cable & wire co. ltd. is the commended qualified enterprise by state economic and trade commission for the construction and alteration of urban and country electric networks. during ten years, the formal unknown company has edged herself into the rank of named brands in domestic cable trade, created an annual production value over 1 billion yuan. industrial develop drives the enlargement of enterprise scale, hu'an cable is owning over 1000 employees, covering an area of 3 million sq.m, and holding assets more than 500 million yuan. 立足市场, 品牌是企业的生命. 对于品牌的建设, xx电缆紧紧抓住的是品牌的核心 "价 值"二字.正是xx电缆在几十年的经营中紧紧抓住了"客户价值" ,并不断地改进和提高 实现"客户价值"的能力和基础,保证了xx电缆的永续发展. d upon market, brand is the life of enterprise. to set up brand, what hu'an firmly seizing for decades of years is key value, with ceaseless amelioration and increase, it insures the constant develop of hu'an cable. 实现客户价值,作为一个工业产品来说,最重要的是怎样拥有自己的核心竞争力,怎样 在众多的电缆企业中保持领先的地位?怎样创建xx电缆的技术,特色,优势,服务与文 化?这都是xx电缆的决策者从企业创立以来就精心打造的基础. for an industrial product, to realize client value, the most important thing is how to hold its key competitive ability, how to keep advanced among numerous cable enterprises, how to create the technique, characteristic, superiority, service and culture of hu'an cable. all above is the basis that elaborately established by policy makers of hu'an since the enterprise founded. 戴志祥,一个在经济浪潮中劈波斩浪而成长起来的年轻企业家.几十年的艰辛和磨难, 沉淀了深刻的思想,融聚了智慧与力量,也掌握了经营的玄机,这成为了企业走向辉煌的良 好根基. dai zhixiang, a young enterpriser rose from slipping through the economic tidal waves. hardships and crucifixion for decades of years have deposited profound thinking, agglomerated wisdom and strength, and also mastered the mysterious principles of marketing, all these became the footstones for the road leading to success. 技术,创建品牌之魂. 技术,创建品牌之魂. technique, soul of establishing brand 犹如灵魂之于肉体,品牌永远离不开产品的支撑.戴总常说,品牌是做出来的,不是吹 出来;做任何事,起点一要高,眼光一定要远.企业建立伊始,xx就将自己定位在国内规 模化的专业电缆企业.从生产场地,生产设备,检测设备以及人员的配备,都保持着与国内 的领先水平同步发展. what soul is to body, brand is to the support of products. president dai usually said that, only most work and least talk, higher start and further foresight can set up brand. since established, being a domestic large scale professional cable enterprise is the position of hu'an. her plants, machines, testing equipments and talents are all synchronizing with the world advanced level. xx设立了自己的电缆研究机构, 并不惜重金聘请电缆行业的海内外专家来公司指导新 产品的开发研制和设计工作,以保证每年有十多项的新品供用户使用. hu'an has set up her own institution of cable, and pay dear for inviting experts at home and abroad to direct the research and design of new products, so to assure over ten new products annually. 目前xx电缆已形成有裸电线,电力电缆,电气装备电缆,控制电缆四大类 100 多个品 种的产品, 还生产填补亚洲空自的航空用中频低耗橡皮绝缘电缆, 低烟无卤(低卤), 抗水树, 光电复合,阻燃,耐火,防水,防鼠防蚁,耐油,耐高温及辐照交联等科技含量较高的特种 电缆.所有产品都严格按 iso9001 质量标准体系控制生产. at present, hu'an has formed 4 large species including bare wire, power cable, electric cable and control cable, over 100 types of products, like aerial intermediate-frequent & low-cost rubber insulated cable that fill in the gap of asia, special technical cable such as low smoke & no/low bitten, wtr, photoelectricity complex, flame–retardant, refractory, water-proof, oil-proof, high temperature resistant and irradiated xlpe, etc. 特色和优势, 特色和优势,品牌不败的法码 characteristics and advantages,