this company's main business is: real estate development, sales and property management, rental housing, building materials sales.  this company was very young, a total of only four years of development history. (january 16 2008)

in ningde city also opened eight second-hand housing sales intermediaries. mainly housing sales and construction companies, sales agents used room. (january 22 2008)

today the companies will remittances to an enterprise of zhejiang province, the amount of remittances 357499.6 rmb.
finance manager let me fill remittance bill. (february15 2008)

as what we sow haitian company not only building the house but also sold the material what would use to building the house.  this strategic let haitian company can have more power in the ningde market.  most company would buy and use those material to building the house because those material very cheap and top-quality.  haitian company has the highest discount because it buys those materials as a great deal.  it also let haitian company have more power than other land agent in the house sells discount.  it let haitian company have market power in ningde city market.  in general, market power is defined as the ability of a firm to independently raise prices above market levels for a non-transitory period without losing sales to such a degree as to make this behaviour unprofitable.  in fact haitian company was the oldest real estate limited liability company.  haitian real estate limited liability company was the name after the joint-stock reform when have finished for 4 years.  it has the traditional advantages in ningde city.  there are 25 intermediary companies or members in ningde city.  haitian company has 8 of them.  it means haitian lock-in third of the market.  it the advantage for haitian company have the market power.

this strategy was s of market segments.  a market segment is a group of customers who have similar needs that are different form customer needs in the other parts of market.  the concept of strategic groups discussed above helps with understanding the similarities and differences in the characteristic of ‘product’ – those organizations that are actual or potential competitors. 

haitian company face to different customer to provide different serves.  for example the provided their built houses to people who want to get marry and want to buy a new house.  often those people were offices and their son and daughter.  they provide the second hand house to who want to marry or work in ningde city but do not have enough money to buy a new house.  haitian company also provides the material to who want to building the house themselves.  in ningde city have several traditionist who want to show the rich by the building their family house.  those house often use to lived for a big family which have more than 5 people.  most of them often ask haitian company to help them build the house b